Thursday 27 January 2011

RedRock Uncut Youtube Project - 27th January 2011



The Redrock Youtube page and logo is a project I worked on with a friend and client from University. Through processes of trial and decision the eventual idea was to keep the "Redrock" text practically the same but have it mounted on layers of glass that had been smashed and altered. As designer i implemented a play on the word "redrock" and employed a deep red to sunset yellow/orange colour scheme throughout the entire project. The client requested 'UNCUT' Was to be carved into the glass, thus I created an etched effect for that text to compliment the scratches from the battered glass around it.




The Youtube Layout was to be similar in design to the logo, Which meant finding a good colour to merge the background into after it had finished. The Banner couldn't simply be the logo due to Youtube's size restrictions so that needed to be re-designed. This however, gave me the chance to add more elements to the banner such as the facebook, website and twitter links that direct to RedRock's other internet promotional sources. Small edits like the "Subscribe" text on the banner and the information box with Redrock Links (at the bottom) were added later on. As well as the Youtube Subscribe tag that you can find on their Videos.



You can view the RedRock Youtube page at: http://www.youtube.com/user/RedRockUncut