Monday 25 October 2010

Key Principles - The Notions of Originality


The term “originality” is a delicate subject for an artist to conquer; as usually all works of art have an underlying influence, either directly or indirectly. Often, these influences prompt us to create a pre-meditated outcome of work that may look directly similar to the outside influence, however, artwork may still be expressive with use of an exterior influence; which prompted the artist’s decision to create the given piece. For hundreds of years amazing works of art have been known for their unique qualities of singularity, when in essence they are not the product of solitary creation; more so the blend of different sources which influence many years of thinking in general. This enhances one’s use of creative energy Originality is rare, thus important that an artist/ designer references their influences of their work. . Recent examples are all around the audience, in the lecture we were shown images of Andy Warhol’s monumental high contrast reprint’s of Marilyn Monroe and shown a similar, more “modern” recreation by Matteo Bertolio (2004). Despite taking a different approach to the production of the piece, it is clear who Bertolio has taken the idea from.