As a graphic designer, one should be constantly asking questions about the environment around themselves. Questions should spawn new questions and the designer should be constantly documenting his/her observations from the world around them. In this instance a sketchbook is useful as a designer can sketch down any interesting sightings they have noticed; from day-to-day travels to expeditionary endeavours around the world. Alongside the more obvious arsenal of a visual communicator, a graphic designer may require to observe more specific media around themselves such as leaflets. The inspiration gathered from general human interaction (viral communication) and actual graphic advertising is powerful. As this is the graphic designer’s field, they should be constantly collecting and observing leaflets, flyers, posters, adverts, symbols and logos to gain constant creative inspiration, effectively the visual consumption of other works of artistic advertising could help the designer solve future problems they may encounter.
However, as well as being an art based subject, artists can also use more commonly used, traditional market research.
Primary research – Researcher has to find information from scratch. This would require the researcher to do surveys, questionnaires, polls, interviews, even experimenting and documentation of the experiment process to help gain understanding.
Secondary Research – Researcher uses information that is already available. Such as online information from the web, books, magazines and leaflets with information on. Collectives in general may be handy as they give specific information and advertising on specific subjects that may be of particular interest to the designer.
However, as well as being an art based subject, artists can also use more commonly used, traditional market research.
Primary research – Researcher has to find information from scratch. This would require the researcher to do surveys, questionnaires, polls, interviews, even experimenting and documentation of the experiment process to help gain understanding.
Secondary Research – Researcher uses information that is already available. Such as online information from the web, books, magazines and leaflets with information on. Collectives in general may be handy as they give specific information and advertising on specific subjects that may be of particular interest to the designer.
