In Graphic Communication, tone of voice is important as it sets the basis of the entire piece of work as a whole before the reader looks deeply into any smaller visual aspects. For example, a poster advertising a children’s swimming class called “splash” would have a target audience of young people, to invite them to want to swim, and also to make them feel comfortable and happy around a swimming pool environment. This means therefore, the colours of the logo will be soft, neutral colours like light blue (for boy and girl). The play on the word itself “splash” has been used in the example below, the designer illustrated water to be rising up from behind the word splash, doing exactly what the word says itself. A matching colour of the text (yellow and blue) on the fish sets the tone off. The text is chunky but not forceful, it is playful, loud, gimmicky and fun. It is not bland, purposely; it suits children. Bold texts are useful however, sometimes if the piece of work is not being already occupied by a big or forceful image, or perhaps the designer may use both to set a specific tone, a clear, bold statement of aggressiveness interlinked with tastiness; We see this in the Lion Bar.
